The Beginner’s Guide to Google Business Profiles (and Why It’s Free Advertising)

When people search for your business online, your Google Business Profile is often the first impression they get. The best part? It’s completely free and if you’re not using it, you’re leaving opportunities and money on the table. Here's our beginner's guide to Google Business Profiles to get you started!

What Is a Google Business Profile?

It’s the listing that shows up on Google Search and Google Maps with your business name, address, phone number, website, and reviews. Think of it as your digital storefront, available 24 hours a day, seven days a week. A complete profile helps ensure your business is found by people actively searching for what you offer.

Why It Matters for Small Businesses:

• Boosts visibility. Local searchers are more likely to find you when you have an optimized profile. In fact, 46 percent of all Google searches are looking for local information, according to GoGulf.

• Builds trust. Customer reviews and high-quality photos establish credibility. BrightLocal found that 87 percent of consumers read online reviews before making a purchase decision.

• Drives action. Customers can call, get directions, or click to your website directly from your listing, which streamlines the path to conversion.

• Enhances SEO. A well-maintained Google Business Profile can help your business appear in the local pack, the top three local results on Google.

How to Optimize Your Profile:

1. Claim & Verify your listing at Google Business Profile Manager. This step is critical so you control the information displayed about your business.

2. Complete Every Section. Add accurate hours, services, photos, and a keyword-rich description. The more complete your profile, the more likely Google is to surface it.

3. Post Updates Regularly. Just like a social feed, you can share offers, events, or announcements. This keeps your profile fresh and engaging.

4. Encourage Reviews. Ask happy customers to share feedback, and always respond professionally, even to negative reviews. A thoughtful response to criticism shows transparency.

5. Add High-Quality Photos and Videos. Images of your storefront, products, and team create a connection with customers before they even walk in.

6. Use Features Like Messaging & Booking. These tools make it easier for customers to reach you or schedule appointments without visiting your website.

Real-World Example: A local café that consistently updated their Google Business Profile with daily specials and responded to reviews saw a 25 percent increase in foot traffic within three months. Profiles that are active get prioritized in local results.

Advanced Tips for Going Beyond the Basics:

• Use Google Posts to highlight promotions and events.

• Track performance with insights available in your dashboard to see how customers found you.

• Add FAQs to your profile to answer common customer questions directly.

MorningBird Media Takeaway -

Setting up and optimizing your Google Business Profile can be the fastest way to get found by new customers. At MorningBird Media, we help businesses like yours improve visibility through SEO, SEM, and local search optimization. If you’re ready to show up where it matters most, on Google, let us guide the way. Reach out today to start growing your local presence.