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By 2025, AI has become an everyday marketing tool rather than a novelty. Small businesses use it for drafting emails, summarizing meetings, turning videos into social posts, and tackling the repetitive work that used to drain entire afternoons. But the real shift isn’t the technology itself — it’s how business owners are finally learning what AI should do and where human creativity still matters most.

In recent years, the way people search online has been undergoing a quiet but seismic shift. It’s no longer just about typing keywords into a search engine and scanning through a list of blue links. With the emergence of generative-AI powered search experiences—commonly called Google’s Search Generative Experience (SGE)—the user journey is becoming more conversational, context-aware, and intent-driven. What does this mean for small businesses? How can you adapt your SEO strat

Artificial intelligence is transforming the way people find information online. With tools like ChatGPT, Google Bard, and other AI-powered assistants, search results are no longer just a list of links—they’re interactive, context-aware, and often summarize information before a user even clicks.

Artificial intelligence has been one of the most talked-about technologies in recent years, often accompanied by hype and speculation about its potential. While there’s no denying the excitement, it’s important for businesses to focus on practical, real-world AI applications that deliver measurable results.